Marvel Studios has officially retitled Thunderbolts* as The New Avengers. The studio made the announcement on social media Monday with a change to the title on the film’s poster.
Nothing says this film is doing well like changing the title after months of advertisement campaigns.
Yeah, with the asterisk in the title and the discussion about it, I would think that this was the marketing plan from the start. The movie’s performance may have affected when exactly they decided to pull the trigger on the rebrand though.
Yeah, with the asterisk in the title and the discussion about it, I would think that this was the marketing plan from the start. The movie’s performance may have affected when exactly they decided to pull the trigger on the rebrand though.