Marvel Studios has officially retitled Thunderbolts* as The New Avengers. The studio made the announcement on social media Monday with a change to the title on the film’s poster.
Nothing says this film is doing well like changing the title after months of advertisement campaigns.
For anyone confused: this isn’t coming out of nowhere,
minor movie spoiler
it’s just the marketers trying to squeeze attention out of a spoiler at the end of the movie. They want to have their cake and eat it too by teasing the asterisk in the title as a mystery, then milking the reveal after a few days now that they assume anyone who cares about having that sort of thing spoiled has already seen it.
It’s still a strange marketing choice for a fairly successful movie a few days after release.
For anyone confused: this isn’t coming out of nowhere,
minor movie spoiler
it’s just the marketers trying to squeeze attention out of a spoiler at the end of the movie. They want to have their cake and eat it too by teasing the asterisk in the title as a mystery, then milking the reveal after a few days now that they assume anyone who cares about having that sort of thing spoiled has already seen it.
It’s still a strange marketing choice for a fairly successful movie a few days after release.