Line must go up. More products must expand. Everything that made company special must be lost in the wash of selling everything to everyone at the same time. There is someone in sales and marketing at Lego (and every other company) telling them they should start selling Lego mattresses, Lego branded milk, Lego firecrackers.

They jammed their funnel into movies, pop culture, what’s next teen angst Legos? Midlife comfort Legos?