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That means pickleball games and cocktails in the lobby, even bowling — all designed to get people to see the theaters as more than just a place to screen the latest flicks.

I like B&B theaters but holy fuck this is some dumb shit right here. I go to the movies to see a movie. I am not going to a theater to bowl or some shit. Maybe: make the movie experience better and people will come back to the movies to, ya know, see a good movie and not fucking play pickleball

I agree with all but 3. I love watching the movie trailers and I always show up early (enough) such that I do not miss any