State run social media only for state profiles. Let the people have their own stuff otherwise. The whole idea of the fediverse can accommodate both. The piece even gives a passing mention to mastodon.

They can be smaller, similar to the forums that have been around since the internet’s heyday, but consolidated as “spaces where we can maintain slightly more meaningful relationships.” | These projects don’t have to aspire to be the great public square where everyone gathers, because, sometimes, we just want to talk to our neighbors;